Absence of clients and increasing costs have made it very hard for many small businesses to survive. Furniture store owner Graham Smith explains in an interview how affordable leaflet printing has turned his business around and brought the punters in. Leaflet printing can help push up sales in hard times.

The manager sits back in in his chair, “Lots of people thought that finding a leaflet printing company that could print on good quality leaflet paper was a waste of valuable time.” he explains.

“That’s not the case, if you find the right low cost flyer printing from looking around all the different leaflet printing companies out there, you can get a pretty good deal. I usually have my flyers printing done for as little as £36 per 1,000 including delivery. My A5 flyers look fantastic!”

Graham points out that the quality from the leaflet printing companies is critical, not just any cheap leaflet printing will do.

“Once you find decent online flyer printing, be sure to ask for some samples. When a person feels the flyer paper, the sensation sends them messages. Cheap flyers printing is great, but if its horrible pint, then whats the point? When you print flyers of a high quality, they feel nice to the touch - it shows your customer you most likely apply the same principle to other areas of your business. Good quality full colour leaflets send out a different signal, they show you’re a premium business.”

He invites me on a tour of the premises. It seems he applies the high quality principle to other areas of his company. Every small piece of deco and item of furniture radiates pound signs, or is he just finding a decent deal? Back to the flyer printing services, it seems that getting cheap flyer printing isn’t the only thing that makes a difference. As well as getting nice colour leaflets, its important to get a good a professional design for your leaflets printing.

“People always look to get their promotional leaflets printed for the cheapest possible prices. They forget that the flyer printers need to do a good design for you as well. I’ve seen my competitors try to mimic my success by doing flyer printing UK campaigns of their own. They end up spending £1000’s on colour leaflet printing and falling flat on their faces.”

A good design for a leaflet printing UK campaign needs 3 items

1) ACTION POINT: What do you want the customer to do? E.g. call a number, visit a place on a set date, visit a web address

2) RETAINABILITY: What is stopping the potential customer throwing the leaflet away as soon as they have looked at it? E.g. a discount coupon, something free, a ref no.

3) DEADLINE: What will get the quickest results? E.g. offer expires, only on a certain day.

“The design for most peoples business leaflets isn’t taken that seriously. People generally think that if they print on nice flyer paper in the 1000’s and get enough out it will spread the word. I've seen some flyer printing companies do fantastic designs, but you need to put some effort into the flyers message.”

Graham gives me his secret to a successful leaflet printing campaign

‘Flyers printing on good quality paper and don’t design it yourself on word!’